Czech Tour has achieved a significant success. The communications project “Czech Tour: How to Use Content to Turn a Race into the Most-Watched Cycling Platform in the Czech Republic” took third place in the Best Sports Content category at the Sport Alive Awards. The ranking was determined by a panel of experts, with the project competing against nine other finalists.
The Sport Alive Awards recognise the best projects in sports marketing, communications and fan engagement. This year, the Best Sports Content category featured projects from major sports brands, media outlets and commercial partners, alongside Czech Tour.
A place on the podium at the Sport Alive Awards confirms the direction the Czech Tour has taken. The Czech Tour’s communications strategy does not focus only on the race itself. The goal is to build a brand that is active throughout the season and, through engaging content, brings professional cycling closer to people who have not yet followed it.
And that is exactly what Czech Tour intends to continue doing. Its ambition is to further develop its own content formats and, above all, to continually make cycling more accessible to a wider audience.
